Tag: About Me

Eric DeRosia
692 TNRB
Provo, Utah  84602
E-mail:  ederosia@byu.edu
Voice and SMS:  801-473-5051

My name is Eric DeRosia, and I am an Associate Professor of Marketing at the Marriott School of Management, Brigham Young University. My CV can be found here.

In 2003, I received my Ph.D. from the University of Michigan Business School, which has more recently been renamed the Ross School of Business.  From 1993 to 1997, I was a practicing market researcher for Opinion Research Corporation and Fairfax Research.  Most of my professional experience has been ad hoc research in the automobile industry, with an emphasis on consumer responses to new product designs.

My teaching interests are marketing research, consumer behavior, marketing strategy, and marketing management. I have taught MBA and undergraduate students.

My research interests are (1) the consumer psychology aspects of trademark law, (2) the decisions that managers and entrepreneurs make regarding new product development, and (3) the responses of consumers to advertising.

The best part of my life is my family. My wife and I have four children. Three of them are married, and we have four (soon to be five!) grandchildren. Being a grandfather is a great gig. I highly recommend it. People often tell me — certainly in an attempt to be charitable — that I’m too young to be a grandfather. I always tell them that’s because my wife and I got married when we were four years old. That’s my story, and I’m sticking to it.

My hobbies are playing the bass guitar and creating computer imagery with 3D modeling.

The purpose of this website is simply to serve as a repository for some of my work.  Despite my managerial experience, I am an academic at heart, and I believe my work should be shared with whomever would like it.  (Academics were open source before it was cool.)  However, not all of my work is intended for publication in an academic journal.  For example, code snippets may be useful to others, but they are not the sort of thing I would submit to a journal.  This website is designed to serve as a perpetual archive of such items to be freely used by others. All the unpublished work I post here is licensed under a Creative Commons License (Attribution 3.0).

– Eric DeRosia