Eric D. DeRosia and Ryan S. Elder (2019), “Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening,” Journal of Marketing Research, 56 (4), 637–651.
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Fixing Ever-Ready: Repairing and Standardizing the Traditional Survey Measure of Consumer Confusion
Eric D. DeRosia (2019), “Fixing Ever-Ready: Repairing and Standardizing the Traditional Survey Measure of Consumer Confusion,” Georgia Law Review, 53 (2), 613-682.
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The Effectiveness of Nonverbal Symbolic Signs and Metaphors in Advertisements: An Experimental Inquiry
Eric D. DeRosia (2008), “The Effectiveness of Nonverbal Symbolic Signs and Metaphors in Advertisements: An Experimental Inquiry,” Psychology and Marketing, 25 (3), 298-316.
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Rediscovering Theory: Integrating Ancient Hypotheses and Modern Empirical Evidence of the Audience-Response Effects of Rhetorical Figures
Eric D. DeRosia (2007), “Rediscovering Theory: Integrating Ancient Hypotheses and Modern Empirical Evidence of the Audience-Response Effects of Rhetorical Figures,” in Go Figure: New Directions in Advertising Rhetoric, Edward F. McQuarrie, and Barbara J. Phillips (Eds.), Armonk, NY: M.E. Sharpe, 21-34.
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Trademarks, Consumer Psychology, and the Sophisticated Consumer
Thomas R. Lee, Glenn L. Christensen, and Eric D. DeRosia (2008), “Trademarks, Consumer Psychology, and the Sophisticated Consumer,” Emory Law Journal, 57 (3), 575-650.
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An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness
Thomas R. Lee, Eric D. DeRosia, and Glenn L. Christensen (2009), “An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness,” Arizona State Law Journal, 41 (4), 1033-1109.
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Lost and Found: Individual Differences in Propensity to Process Visual Elements of Persuasion
Eric D. DeRosia and Edward McQuarrie (2019), “Lost and Found: Individual Differences in Propensity to Process Visual Elements of Persuasion,” Psychology and Marketing, 36 (4), 266-275.
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Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods
Eric D. DeRosia, and Glenn L. Christensen (2009), “Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods,” Qualitative Marketing Research, 12 (1), 15-35.
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Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion
Eric D. DeRosia, Thomas R. Lee, and Glenn L. Christensen (2011), “Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion,” Psychology and Marketing, 28 (5), 457–478.
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Advertising, Visibility, and Stock Turnover
Note: this article addresses the effects of advertising on the consumer-like responses of individual investors. That is, it investigates the blurred line between a person’s responses to advertising as a consumer and as an investor.
Grant McQueen, Keith P. Vorkink, Eric D. DeRosia, and Glenn L. Christensen (2011), “Advertising, Visibility, and Stock Turnover,” Financial Management Association European Conference. Porto, Portugal.
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