Thomas R. Lee, Eric D. DeRosia, and Glenn L. Christensen (2008), “Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis,” Trademark Reporter, 98 (July/August), 913-949.
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Competition Neglect and Individualism: When Managers Can’t Think of Anyone But Themselves
Eric D. DeRosia, (2013) “Competition Neglect and Individualism: When Managers Can’t Think of Anyone But Themselves,” American Marketing Association Summer Educator’s Conference. Boston, Massachusetts.
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