Eric D. DeRosia (2008), “The Effectiveness of Nonverbal Symbolic Signs and Metaphors in Advertisements: An Experimental Inquiry,” Psychology and Marketing, 25 (3), 298-316.
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Rediscovering Theory: Integrating Ancient Hypotheses and Modern Empirical Evidence of the Audience-Response Effects of Rhetorical Figures
Eric D. DeRosia (2007), “Rediscovering Theory: Integrating Ancient Hypotheses and Modern Empirical Evidence of the Audience-Response Effects of Rhetorical Figures,” in Go Figure: New Directions in Advertising Rhetoric, Edward F. McQuarrie, and Barbara J. Phillips (Eds.), Armonk, NY: M.E. Sharpe, 21-34.
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Lost and Found: Individual Differences in Propensity to Process Visual Elements of Persuasion
Eric D. DeRosia and Edward McQuarrie (2019), “Lost and Found: Individual Differences in Propensity to Process Visual Elements of Persuasion,” Psychology and Marketing, 36 (4), 266-275.
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Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods
Eric D. DeRosia, and Glenn L. Christensen (2009), “Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods,” Qualitative Marketing Research, 12 (1), 15-35.
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Advertising, Visibility, and Stock Turnover
Note: this article addresses the effects of advertising on the consumer-like responses of individual investors. That is, it investigates the blurred line between a person’s responses to advertising as a consumer and as an investor.
Grant McQueen, Keith P. Vorkink, Eric D. DeRosia, and Glenn L. Christensen (2011), “Advertising, Visibility, and Stock Turnover,” Financial Management Association European Conference. Porto, Portugal.
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