Eric D. DeRosia (2019), “Fixing Ever-Ready: Repairing and Standardizing the Traditional Survey Measure of Consumer Confusion,” Georgia Law Review, 53 (2), 613-682.
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Trademarks, Consumer Psychology, and the Sophisticated Consumer
Thomas R. Lee, Glenn L. Christensen, and Eric D. DeRosia (2008), “Trademarks, Consumer Psychology, and the Sophisticated Consumer,” Emory Law Journal, 57 (3), 575-650.
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An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness
Thomas R. Lee, Eric D. DeRosia, and Glenn L. Christensen (2009), “An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness,” Arizona State Law Journal, 41 (4), 1033-1109.
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Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion
Eric D. DeRosia, Thomas R. Lee, and Glenn L. Christensen (2011), “Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion,” Psychology and Marketing, 28 (5), 457–478.
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Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis
Thomas R. Lee, Eric D. DeRosia, and Glenn L. Christensen (2008), “Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis,” Trademark Reporter, 98 (July/August), 913-949.
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