Eric D. DeRosia and Ryan S. Elder (2019), “Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening,” Journal of Marketing Research, 56 (4), 637–651.
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Competition Neglect and Individualism: When Managers Can’t Think of Anyone But Themselves
Eric D. DeRosia, (2013) “Competition Neglect and Individualism: When Managers Can’t Think of Anyone But Themselves,” American Marketing Association Summer Educator’s Conference. Boston, Massachusetts.
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