For me, the most rewarding aspect of teaching marketing is interacting with students. It is a genuine thrill to watch a student experience a sudden flash of understanding, such as when he or she has a furrowed brow while struggling with a difficult concept and suddenly changes to a nodding smile. Similarly, it is a delight to watch a student successfully apply marketing theories to a new managerial problem, thereby demonstrating not only an accurate understanding of the theory but also an ability to apply it to novel circumstances. In essence, because I believe marketing principles are important and valuable, it is very gratifying to watch students understand marketing principles and recognize their importance and value.
– Eric DeRosia