I’m not an archaeologist, but I have found a syllabus and a final exam from a marketing class in 1964.
I wanted to see something in the first edition of E. Jerome McCarthy’s classic textbook from 1960 titled “Basic Marketing: A Managerial Approach.” BYU’s library didn’t have it, so I requested it via Interlibrary Loan. The book arrived courtesy of the holdings at Colorado State University. The book is wonderful, and it’s fascinating to see was has changed and what hasn’t changed over the last 57 years.
Stuck inside the book’s pages was a little bonus: a syllabus and a final exam from a marketing class held in 1964. It’s interesting to see how similar it looks to a modern-day syllabus, both in terms of the topics and in terms of the policies. In fact, according to the syllabus, “During the latter part of the course, a marketing decision ‘game’ will be played to apply the principles of marketing learned in the course.” Performance in this “game” constituted 15-20% of the course score. Considering this was 1964, I imagine the game was done in paper and pencil. But I’m surprised to learn that simulations of any kind were being used back then!
Before I tucked that little artifact back into the book for someone else to discover, I scanned it. For your reading pleasure, here is a link to the syllabus and the final exam from 1964.
– Eric DeRosia